Former airline marketers advise brands to communicate ‘realistically’ as brand health plummets
Data shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.
The news has been filled with travel disruption headlines over the last few months, with tales of flight cutbacks, airport queues and last-minute cancellations filling holidaymakers with dread.
This summer was supposed to be the great return to travel for airlines after the struggles of the pandemic. However, cancellation chaos has brought storm clouds over their brands.